Hershey Launches New 2026 Halloween Treats With Fun Candy Flavors

The spooky season slowly approaches, and your candy cellars must be filled to the brim. If you don’t know where to start, Hershey has launched its new 2026 Halloween treats to help you out. With new and returning fan-favorite candy flavors, Hershey is celebrating Hersheyween in style. The Hershey Company has unveiled its largest and most diverse Halloween portfolio to date, offering something for every taste and tradition.

Hershey is shaping the season at every moment with over 20 innovations across chocolate, sweets and salty snacks. The lineup has been designed based on Hershey’s seasonal report. Katie DeCapria, Head of Hersheyween at The Hershey Company, shared in the press release, “It comes from spending the entire year studying shopper behaviors, tracking emerging trends and understanding what people want from the season. Those insights guide how we show up for Halloween—making sure our Hersheyween lineup delivers something for every taste, tradition and occasion.”

The new assortments bring a variety of candy bowls all season long. The lineup is perfect for every sweet tooth with a range of fruity, sweet and sour flavors.

• Sweets Assortment Stand-Up Bag: A variety-packed assortment with the new arrival of Sour Strips to the Hershey seasonal portfolio, Jolly Rancher Gummies Trickies Minis, Jolly Rancher Gummies Minis, and Twizzlers Twists in Strawberry flavor. The mix is perfect for every sweet tooth, delivering a range of fruity, chewy, sweet, and sour favorites
• Jolly Rancher Gummies Trickies Minis Snack Size: Keep trick-or-treaters guessing with colors that don’t match the flavor for a fun, interactive candy experience. Available in seasonal Halloween shapes and flavors including Green Apple, Blue Raspberry, Cherry, Grape and Watermelon, Jolly Rancher Gummies Trickies now in fitting sachets
• Jolly Rancher Gummies Minis Snack Size: Fruit-shaped gummies packed with bold, juicy fruit flavors in a poppable format for on-the-go snacking
• Jolly Rancher Gummies Assortment: Snack-size sour and sweet gummies, including Jolly Rancher Sour Gummies Minis, Jolly Rancher Gummies Trickies Minis, Jolly Rancher Gummies Minis and Jolly Rancher Sour Gummies Minis Awesome Reds

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Accompanying the sweet and sour candies are the seasonal shapes and chocolate favorites. In fan-favorite formats, the brand has launched new and returning classics.

• KITKAT Count & Witch: The classic wafer and chocolate combination returns in new instant consumable pack types, in two breakaway spooky shapes. It is available in regular and king-size bars, as well as a 6-pack built for sharing
• Hershey’s Cookies ‘N’ Creme Fangs Snack Size: Fang-shaped version of the classic iconic Hershey’s Cookies ‘N’ Creme flavor returns for the first time since 2024
• Hershey Halloween All-Stars: An assortment of 18 full-size, limited-edition Halloween shapes and flavors, including Reese’s Pumpkins, KITKAT Count & Witch shapes, KITKAT Ghost Toast and Jolly Rancher Gummies Trickies
• Reese’s Pumpkins: Iconic Halloween treat Reese’s classic chocolate and peanut butter combination comes in a pumpkin-shaped format as a returning favorite. Features 110 snack-size treats in a festive, reusable pumpkin container perfect for Halloween celebrations

While the new 2026 Halloween treats from Hershey include plenty of sweet offerings, the brand has also expanded Halloween snacking with salty favorites for the first time. The format gives families a savory, non-candy option for trick-or-treating, trunk-or-treat events and Halloween parties.

• Pirate’s Booty Trick-or-Treat: Pirate’s Booty’s signature aged white cheddar puffs with a light, airy crunch in individually portioned snack packs
• Pirate’s Booty Boos & Bites: Halloween-themed Pirate’s Booty puffs feature ghost and monster shapes with the brand’s signature aged white cheddar flavor
• Reese’s Sweet & Salty: Snack-size packs of Reese’s Dipped Animal Crackers, Reese’s Dipped Pretzels and Reese’s Filled Pretzels bring together Reese’s chocolate and peanut butter with salty, crunchy formats
• SkinnyPop Halloween Packs: Individually packaged SkinnyPop popcorn in Halloween-themed packaging

Also Read: Ferrero Launches 2026 Halloween Treat Lineup With Must-Have Boo Basket Essential

The brand has also designed something special for those who crave fall flavors all year long. The fall LesserEvil lineup caters to those who want treats, drinks, and flavors of the cozy season.

• LesserEvil Pumpkin Spice Popcorn: Seasonal popcorn with warm cinnamon-and-spice fall flavor
• LesserEvil Spooky Popcorn: LesserEvil popcorn is a lighter, better-for-you, salty snack in Halloween-themed packs
• LesserEvil Spooky Spaceballs: Light and airy cheese corn puffs in Halloween-themed packaging for parties, trick-or-treating, and seasonal snacking

The new Halloween treats from Hershey for 2026 spooky season are rolling out to nationwide stores. Each offering is perfect for candy bowls, costume parties, trunk-or-treats, or Halloween movie nights.