Rockbridge agrees to sell healthcare media firm CheckedUp to Providence Equity

• CheckedUp now reaches more than 17,000 specialty healthcare providers and works with most of the top 40 pharmaceutical manufacturers
• The deal follows CheckedUp’s 2022 acquisition of Health Media Network under Rockbridge’s ownership, with closing expected in the third quarter

Rockbridge Growth Equity has agreed to sell CheckedUp, a specialty point-of-care education and engagement platform, to Providence Equity Partners, for undisclosed terms. Varsity Healthcare Partners, a private equity firm focused on healthcare services, will join as a strategic minority investor alongside CheckedUp’s management team, who will continue to lead the company.

Founded in 2012, CheckedUp connects patients, healthcare providers and life sciences companies within the clinical environment, delivering education and brand content through a network of waiting-room televisions and interactive exam-room wallboards. Rockbridge has backed the company since December 2021, and in October 2022 supported its acquisition of Health Media Network, building a unified point-of-care digital ecosystem across specialty health categories. CheckedUp now reaches more than 17,000 specialty healthcare providers and works with most of the top 40 pharmaceutical manufacturers.

“By combining strategic capital, digital expansion, and the transformative acquisition of Health Media Network, we scaled CheckedUp into a differentiated specialty point-of-care network,” said Brian Hermelin, managing partner and co-founder of Rockbridge. Hermelin added that Rockbridge believes “Providence and Varsity are ideal partners to support the company in its next chapter.”

The deal is expected to close in the third quarter of 2026.

Moelis & Company served as financial advisor, and Greenberg Traurig and Honigman as legal counsel, to CheckedUp. Debevoise & Plimpton served as legal counsel and Mintz Levin as regulatory counsel to Providence and Varsity.

Editor’s note: This news brief was produced with the assistance of artificial intelligence.