Accrual Equity Partners, Dansons Capital Group acquire Shasta Pools

• New Shasta Home Services platform will expand the company beyond pools into broader home services
• Shasta holds more than 200,000 customer relationships, with multiple divisions topping $100m in combined revenue
• The new owners are investing in a state-of-the-art design center and headquarters in Scottsdale, Arizona

Accrual Equity Partners and Dansons Capital Group, in partnership with Hydro Construction, completed the acquisition of Shasta Pools, Phoenix Metro’s most recognized pool builder, for undisclosed terms, according to a statement. The deal, finalized August 6, positions the company for an expansion into the broader home services market.

Founded in 1966 by brothers Bob and Skip Ast, the third-generation, family-owned business has built or renovated more than 150,000 pools across Maricopa County and is counted among the country’s top premier pool builders, with multiple divisions topping $100 million in combined revenue. The company holds membership in the Master Pools Guild, one of only 110 members globally.

Shasta will debut Shasta Home Services, the first step in its expansion into a comprehensive home services platform. The company enters the space with more than 200,000 customer relationships, route density across central Arizona, and a 60-year brand, and plans to expand the platform both organically and through partnerships. The ownership group has also begun work on a new design center and headquarters in Scottsdale that will centralize operations and anchor a technology-driven contact center.

Dansons Capital Group, a family investment firm led by chief executive Dan Thiessen, previously built and scaled Pit Boss Grills into a global brand before selling it in June 2023. President Jeff Thiessen struck up a relationship with the Ast family during construction of his own backyard pool, which led him to pursue the investment alongside Accrual Equity Partners and Hydro Construction. Dan Thiessen will serve as chairman of the new ownership team.

“Partnering with Shasta Pools represents the future of home services,” said Jacob Tilzer, co-founder and managing partner at Accrual Equity Partners. “A trusted, generational brand, Shasta brings 200,000 loyal customer relationships with a genuine commitment to the people who serve them every day… enduring businesses are built on trust, earned one customer at a time.”

Editor’s note: This news brief was produced with the assistance of artificial intelligence.