Four in five Canadians want their bank to speak up for them: survey
Fieldwork ran from April 27 to May 21.
Statistics Canada maintains the only direct provincial comparison on this measure, a table on difficulty meeting financial needs by gender and province, last updated on January 14.
The agency’s April 2026 study “Stretching the loonie” drew on 15 waves of the Canadian Social Survey collected between August 2021 and June 2025, with roughly 20,000 dwellings sampled per cycle.
In Alberta, ATB Financial reported in April that 77 percent of Alberta respondents said rising prices for essentials such as food and gas were straining their finances, citing MNP’s quarterly survey of Canadians.
Meridian, Ontario’s largest credit union, found 64 percent of Canadians report ongoing financial stress in a national online survey conducted for it by Leger from September 5 to 7, 2025.
