Utica National Insurance Group announced a partnership with the National Football League’s Buffalo Bills.
Utica will become the “official home, auto, and business insurance partner” of the team.
As the football season approaches, Utica National said it will roll out a series of “campaigns and engagements designed to celebrate the partnership, energize fans, and reinforce its commitment to protecting what matters most.”
The insurer is planning game day activations, co-branded community initiatives, and integrated marketing campaigns.
This collaboration is the largest corporate sponsorship in the insurer’s history.
“We’re proud to stand alongside the Buffalo Bills and bring Bills’ energy to everything we do” State Kristen Martin, president and CEO of Utica National.
Highmark Stadium, the new home of the Buffalo Bills, will open in 2026 in Orchard Park, New York, a suburb of Buffalo.
The insurers that make up the Utica National Insurance Group provide personal and commercial insurance products, including one of the-largest errors and omissions lines of business in the country. The lead insurance company of the group, Utica Mutual Insurance Co., was founded in 1914 and is headquartered in New Hartford, New York.
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