7 Streaming TV Services That Viewers Love Most in 2026 — and the Ones They Don’t
There are so many streaming services nowadays that it can be hard to decipher which ones are worth your money. There is a survey that can help, though.
The American Customer Satisfaction Index (ACSI) analyzes a number of industries and just released its 2026 Entertainment Study. This study is based on surveys of nearly 31,000 consumers. The ACSI used those survey results to rank companies on a 100-point scale.
The average customer satisfaction score among all reviewed streaming providers was 77 out of 100, a slight decrease from 78 in 2025.
Despite the industry average decline, seven streaming services beat the average and come out on top for customer satisfaction, ranking high for overall value and quality:
- Amazon Prime Video — 79 out of 100, no change in score from 2025
- Paramount+ — 79, down from 80
- Pluto TV — 79, its first year in the ranking
- YouTube Premium — 79, down from 80
- Netflix — 78, down from 79
- Peacock — 78, down from 80
- The Roku Channel — 78, its first year in the ranking
Many of the top-performing platforms had a drop in their scores from last year’s ranking.
Amazon Prime, however, had no change in its score from the previous year, allowing it to move up into the No. 1 slot, in a tie with Paramount+, Pluto TV and YouTube Premium.
The ACSI says that the streaming industry overall is doing well on content and variety, as well as providing easy-to-use menus, apps and programming guides. Most measures of what customers have available to watch have improved.
Where the streaming services lag is in the cost and billing. Both Tubi and The Roku Channel are free and beat out several higher-cost competitors.
Services that have implemented recent price increases dropped in score, including Netflix, Peacock, Apple TV+ and Disney+.
In a summary of the findings, Forrest Morgeson, ACSI’s director of research emeritus, says:
“What moves satisfaction is making the whole experience simpler. Fewer accounts, easier billing, less time managing subscriptions. … Video streaming and sports betting are still adding features while customers are asking for less complexity.”
Subscription prices are a problem for the industry, with nearly 75% of customers expressing frustration with rising prices for streaming.
Here are the streaming services that tied or fell below the industry average for customer satisfaction:
- HBO Max — 77 out of 100, down from 78
- Hulu (Walt Disney) — 77, down from 78
- Starz — 77, returning to the ranking
- Tubi — 77, its first year in the ranking
- Apple TV+ — 75, down from 77
- Disney+ — 74, down from 75
- Apple TV app — 72, its first year in the ranking
- ESPN+ (Walt Disney) — 72, up from 69
- Crunchyroll — 71, its first year in the ranking
- Google TV app — 70, its first year in the ranking
Tired of high prices for streaming? Check out these “18 Streaming TV Services That Are Completely Free (Really).”
